State of Pay: Commerce Thought Leadership

The brief

Client
  • Synchrony Financial
Work & Expertise
  • Strategy & Content Research
  • Production Planning & Execution
  • Video Production, Animation, and Content
  • Social Media & Performance Marketing
Role & Company
  • Associate Account Director // Project Lead & Client Partner
    Giant Spoon // New York
Thought leadership content and social assets to showcase the new, now and next in
commerce, payments and technology for those seeking innovative ways to engage their audience, and enhance and grow their business. Leveraged Synchrony’s subject matter experts in finance, retail, and banking, their business partners, and data research to provide the latest insights within the industry.
#01
#02
#03

The work

State of Pay was established in 2018 as an ownable, differentiated content arm for Synchrony. This multi-platform franchise delivers thought leadership and big ideas from some of the brightest minds in payments, retail and technology, often from inside the walls of Synchrony itself. State of Pay leverages real insights from Synchrony to craft the content.

In 2018 we partnered with CNBC to produce live studio segments at industry conferences, such as Money 20/20 and Shoptalk, and hosted interviews on a custom-made set. Then the start of 2019 was an evolution of written and animated content showcasing industry research and insights. Today, State of Pay continues to feature Synchrony experts and partners to uncover the new, the now, and the next through a video content partnership with The New York Times that will evolve and elevate the brand by generating awareness and strengthening their business community.

Contact

Let's work together!

We welcome you to contact us for more information about any of our products or services.

Let’s Talk About Your Project

Lorem ipsum dolor sit amet, consetetur sadipscing elitr, sed diam nonumy eirmod tempor invidunt ut.

Let’s Talk About Your Idea

Lorem ipsum dolor sit amet, consetetur sadipscing elitr, sed diam nonumy eirmod tempor invidunt ut.

Let’s Talk About Your Content

Lorem ipsum dolor sit amet, consetetur sadipscing elitr, sed diam nonumy eirmod tempor invidunt ut.

CALL: 123-456-789

Contact