Paul
Baranda
Season 12 Ep 00 –
The one where my team and I…
made a live ad on New Year's Evedanced around Civic Center to invite people to a Pride activationconvinced Julia Stiles to get her portrait illustrated celebrated women and Cole Haan at Lena Dunham's A-list partyempowered aspiring female podcastershighlighted mutuality at the Kentucky Derbygranted Scottish nobility to new Lord & Lady influencers filmed payment experts with TBrand Studiomade America cry with an acapella of I'll Stand By You during the Super Bowl threw axes in cinematic style for a Netflix movie premiere
Some of my best moments at work.
Bringing ideas to life— helping brands make an impact on culture and boost conversions.
Digital & Ecom expert, storyteller, problem solver, and producer leading smart integrated marketing experiences for Fortune 500 brands and startups. Leveraging my multi-channel expertise, I develop strategies built on insights and forward-thinking to drive campaign performance. I also have a strong discipline and technical experience in social/search/SEO acquisition, content production, experiential, and digital marketing.
In my freelance work I develop e-commerce stores and brand websites that have SEO, branding, conversions, and best practices for UX/UI implemented from the start. The full customer journey is included in my builds and never an after-thought. That’s what you get when you mix a marketer, a creative, a technologist, and a strategist together.
Brands I’ve Worked On
Every brand and client account has challenged me in new ways, teaching me new skill sets while allowing me to further sharpen my expertise.
They Applauded
The Work with MassMutual
Honored to be part of award-winning creative work, in partnership with CNN’s Courageous Studio, that deeply touched a nation as we rang in a new year and gathered to watch a national pastime during the Super Bowl. See the case study video.
Winner – TV or Interactive/Enhanced TV
The Unsung – NYE Live Ad | MassMutual
MediaPost
Creative Media Awards
Finalist – Online Marketing Financial Services
The Unsung | MassMutual
MediaPost
OMMA Award - Online Marketing Media & Advertising
Finalist – Best Agency/Client Collaboration
The Unsung | MassMutual
Digiday
Content Marketing Awards
Extra features
Other skills I’ve gained through my experiences. But really, subjects in which I usually like to “nerd-out.”
Agile Supervision
Resource Planning, Gaant Timeline, Production Workspace, Content Tracker, Asset Management
Digital Discipline
Paid & Organic Search, Web Development & UX/UI Design, eCommerce & CMS Management
Creative Dexterity
Adobe Photoshop/Illustrator, CSS Styling, Photography